SmithRx
Broker Account Manager Summit
(Client)
SmithRx
(Year)
2024
(Location)
Dallas, TX
(Services)
(Details)
(Challenge)
Designing cohesive, on-brand assets for a high-impact industry event
The BAM Summit required a set of visually cohesive and professional print assets that aligned with SmithRx’s brand and messaging. The challenge was to create designs that effectively communicated the summit’s key theme—transparency—while also ensuring clear wayfinding and event organization. Given the complexity of the pharmacy benefits management industry, the assets needed to bring a sense of simplicity to the attendees.
(Goal)
Elevate the event experince with clean and effective visuals
The goal was to design a suite of print assets, including large roll-up banners, directional signs, name badges, and booth signage, that enhanced the overall professionalism of the event. The assets needed to reinforce SmithRx’s mission of simplicity and transparency, while also creating a cohesive look that guided attendees and provided essential information at key points throughout the event.
(Result)
Impactful event signage that reinforced key brand messages
The final designs helped elevate the BAM Summit’s atmosphere, creating a seamless and branded event experience. The large roll-up banners and signage guided attendees effectively, while the clean design of name badges and booth assets added to the professional tone of the summit. The visual consistency across all print materials reinforced SmithRx’s values of clarity and innovation, leaving a lasting impression on attendees and industry peers alike.
